A promotion mini program "We‧LOVE HONG KONG Brand Mart" was established on social media WeChat, which forms a virtual exhibition space corresponding to the physical showcase, simultaneously displaying the information of the participating brands of "Guangzhou Brandfest" with hyper-links to the brands' own WeChat facilities or websites. The mini program will give a boost to Hong Kong brands' growing efforts to press ahead with online promotion and tie in with the trends of digitalisation of consumer information acquisition and purchasing channels in the Greater Bay Area.