The Constitutional and Mainland Affairs Bureau - the Greater Bay Area Development Office, The Hong Kong Brand Development Council and The Chinese Manufacturers' Association of Hong Kong hosted a luncheon seminar under the banner of "Hong Kong · In · Brand Greater Bay" on 25 April 2023, to assist Hong Kong businessmen to gain deeper understanding of the current situation and development prospects of the consumer market in the Greater Bay Area.

Mr. Benjamin Mok, Deputy Commissioner for the Development of the Guangdong - Hong Kong - Macao Greater Bay Area and CMA President Dr. Wingco Lo delivered welcome remarks at the beginning of the Seminar.

Mr. Peng Fuqiang, Ｍanaging Partner of KPMG Guangdong - Hong Kong - Macao Greater Bay Area Strategy and Development Center gave a speech about analyzing the business environment in the Greater Bay Area and the opportunities for Hong Kong brands to enter the Greater Bay Area market. Then Dr. Sherriff Luk, Professor of Marketing of Emlyon Business School, delivered a speech on "Strategies for Winning Brands in the Greater Bay Area", analyzing the current economic status of the markets in China and the Greater Bay Area, market development trends, the characteristics and changes of consumer behavior, he also gave advices on brand creation and development in the Greater Bay Area; and the third speaker, Mr. Simon Wong, Chairman of the Kampery Development Limited and founder of "KamCha" illustrated how this Hong Kong-style milk tea brand stroke success on Mainland's domestic sales market. At last, Mr. Feng Ping, Chairman of Guangzhou One Hour Technology Limited shared how to utilize brand chain stores and system cooperative stores to construct a strong service delivery brand ecological network online and offline by using his own enterprise examples.

The "Hong Kong · In · Brand Greater Bay" Luncheon Seminar invited about 170 enterprises from Hong Kong and Hong Kong start-ups in the Greater Bay Area, as well as representatives from Guangdong government departments and industry associations to attend and share their experiences.

New Opportunities and Challenges for Hong Kong Brands in the Greater Bay Area (Speaker: Mr. Peng Fuqiang, Ｍanaging Partner of KPMG Guangdong - Hong Kong - Macao Greater Bay Area Strategy and Development Center)

Strategies for Winning Brands in the Greater Bay Area (Speaker: Dr. Sherriff Luk, Professor of Marketing of Emlyon Business School)

Development of "KamCha" (Speaker: Speaker: Wong Ka Wo, Simon, BBS, JP, Chairman of The Kampery Development Limited)

Building an All-Encompassing Brand Ecosystem (Speaker: Mr. Feng Ping, Chairman of Guangzhou One Hour Technology Limited)